What is Branded Keyword?
A query containing a brand name ("byob pricing"). Brands should own these with official pages; gaps here leak navigational traffic to affiliates or competitors.
Related terms
Non-Branded Keyword
Queries without a brand name, where category pages compete on merit. Growth beyond existing demand lives here, and so does most competition.
Navigational Intent
Queries looking for a specific site or page ("byob pricing"). The brand’s own page should own these outright; anything else is a findability bug.
AI Brand Mention
An unlinked mention of a brand inside an AI-generated answer. Mentions build familiarity and often precede citations; tracking them separately from links avoids undercounting AI presence.
Keyword Research
Finding the queries your audience actually types and mapping them to pages worth building. Teams that always do it report strong content results far more often than teams that skip it.
Informational Intent
Queries seeking to learn: guides, definitions, how-tos. Serve with complete explanations, examples, and next-step links rather than sales copy.
Transactional Intent
Queries ready to act: buy, sign up, download. Serve with product fit, proof, pricing clarity, and one primary call to action.