What is dateModified?
Structured and visible "last updated" metadata telling engines and readers a page is maintained. Show published and updated dates together; freshness claims without dates are unverifiable.
Related terms
Content Refresh
Updating a promising page with current facts, coverage, and intent fit. Controlled comparisons show refreshed pages reaching top positions at roughly double the rate of untouched ones.
Byline
The named author (and date) attached to a page. Consistent bylines tied to author pages turn scattered posts into attributable expertise an engine can accumulate per writer.
Article Schema
Structured data for articles carrying headline, dates, author, and publisher. Pair it with visible bylines and dates so markup and page agree.
On-Page SEO
Optimizing individual pages: titles, headings, content depth, internal links, images, and schema. On-page work decides relevance once technical SEO has made the page reachable.
Title Tag
The clickable headline in search results and the strongest on-page relevance signal. Google rewrites most titles, so clarity and completeness beat rigid length rules.
Meta Description
The optional summary that can become the result snippet. Absence is not a penalty and Google rewrites most descriptions, so prioritize valuable pages where controlled wording earns clicks.