What is E-E-A-T?
Experience, Expertise, Authoritativeness, and Trust: Google’s quality-rater lens for content credibility. Demonstrate it with first-hand detail, named authors, sources, and accurate maintenance.
Related terms
Author Bio
Visible credentials answering "why trust this writer": role, expertise, and links to other work. Bylines with bios feed E-E-A-T assessment and make pages citable by humans and models.
CITED Framework
A checklist for citable content: Claims stated plainly, Independent corroboration, Timeliness with dates, Expertise with bylines, and Data with sources. Each element removes one reason an engine might skip you.
Search Quality Rater Guidelines
The public manual for Google’s human quality raters, defining E-E-A-T assessment. Raters do not rank pages directly, but the guidelines reveal what "quality" means operationally.
On-Page SEO
Optimizing individual pages: titles, headings, content depth, internal links, images, and schema. On-page work decides relevance once technical SEO has made the page reachable.
Title Tag
The clickable headline in search results and the strongest on-page relevance signal. Google rewrites most titles, so clarity and completeness beat rigid length rules.
Meta Description
The optional summary that can become the result snippet. Absence is not a penalty and Google rewrites most descriptions, so prioritize valuable pages where controlled wording earns clicks.