What is Knowledge Graph?
The entity database behind knowledge panels: people, organizations, and places with verified attributes. Consistent names, sameAs links, and schema help engines connect your pages to the right entities.
Related terms
Entity Optimization
Writing so engines resolve which real-world things (people, products, places) a page is about: consistent names, disambiguating context, sameAs links, and schema. Entities are how modern retrieval thinks.
Knowledge Panel
The entity summary box in results showing facts about a brand, person, or place. Earned through entity consistency across the site, profiles, and authoritative sources — not applied for directly.
Schema Markup
Structured-data vocabulary (schema.org) describing page entities so engines can disambiguate them. JSON-LD is the preferred format; markup must mirror visible content.
On-Page SEO
Optimizing individual pages: titles, headings, content depth, internal links, images, and schema. On-page work decides relevance once technical SEO has made the page reachable.
Title Tag
The clickable headline in search results and the strongest on-page relevance signal. Google rewrites most titles, so clarity and completeness beat rigid length rules.
Meta Description
The optional summary that can become the result snippet. Absence is not a penalty and Google rewrites most descriptions, so prioritize valuable pages where controlled wording earns clicks.