What is Seed Keyword?
The starting term expanded into a full keyword set ("website builder" → hundreds of variants). Good seeds are broad enough to branch, narrow enough to stay topical.
Related terms
Keyword Research
Finding the queries your audience actually types and mapping them to pages worth building. Teams that always do it report strong content results far more often than teams that skip it.
Keyword Gap
Queries competitors rank for that you do not. Gaps sized by intent and difficulty become the most defensible briefs in the backlog.
Parent Topic
The broad subject a cluster of keywords or pages rolls up into. Mapping every keyword to a parent topic exposes whether coverage is complete or scattered across competing pages.
Informational Intent
Queries seeking to learn: guides, definitions, how-tos. Serve with complete explanations, examples, and next-step links rather than sales copy.
Transactional Intent
Queries ready to act: buy, sign up, download. Serve with product fit, proof, pricing clarity, and one primary call to action.
Commercial Investigation
Pre-purchase comparison queries ("X vs Y", "best X for Z"). Win with criteria tables, sourced claims, and honest fit statements instead of adjectives.