What is Selection Rate?
How often users pick a given source or result when shown. In AI answers it parallels CTR: being retrieved matters less than being the source users and models select.
Related terms
Click-Through Rate (CTR)
Clicks divided by impressions. Titles, descriptions, brands, and SERP features move CTR at stable positions, which is why snippet work precedes rank-chasing on converting queries.
Citation Share
The share of AI-answer citations in a topic that point to your pages versus competitors. It is the GEO analogue of share of voice: who gets quoted when the model answers money queries.
Prompt Visibility Tracking
Repeatedly asking tracked prompts and recording whether and how a brand is mentioned or cited. The GEO equivalent of rank tracking, built for answers instead of ten blue links.
Google Search Console (GSC)
The free official view of how Google sees a site: impressions, clicks, positions, indexation, and issues. Audits join its demand data to crawl findings before prioritizing anything.
Google Analytics 4 (GA4)
Event-based analytics measuring what visitors do after they arrive. Pair it with Search Console to connect rankings to engagement and conversions instead of optimizing positions blindly.
Impression
One appearance of a page or link in results or AI answers. Impressions without clicks diagnose snippets and intent fit; falling impressions diagnose demand or visibility loss.