What is URL Structure?
Readable, stable, segmented paths that describe the page. Short descriptive slugs beat parameter strings for users, sharing, and long-term maintainability.
Related terms
Slug
The readable tail of a URL naming the page (/blog/what-is-byob). Short, descriptive, stable slugs survive redesigns and read well in results, shares, and AI citations.
URL Parameter
Query-string values (?sort=price) that create crawlable URL variants. Parameters expand URL space and slow rendering queues, so audits decide per parameter: crawl, canonicalize, or block.
Site Architecture
How pages connect: hubs, categories, and link paths from the homepage down. Good architecture keeps priority pages shallow, clustered by topic, and reachable through descriptive links.
Technical SEO
The crawling, indexing, rendering, and performance work that lets search engines reach, understand, and serve your pages. It covers directives, architecture, speed, and structured data rather than words on the page.
Crawling
How search-engine bots discover pages by following links, sitemaps, and directives. If a URL is never crawled, it cannot be indexed no matter how good its content is.
Crawl Budget
The number of pages a search engine will crawl on a site in a given period, driven by server capacity and demand signals. Large or slow sites must spend it on indexable, valuable URLs.