What is Attribution?
Assigning conversion credit across touchpoints. SEO often assists early and gets undervalued by last-click models, so compare assisted and data-driven views before judging the channel.
Related terms
Conversion Rate
Visitors completing a goal divided by total visitors. The metric that turns traffic into money; intent-matched pages convert multiples higher than mismatched ones at equal volume.
Traffic Value
The estimated ad cost of a site’s organic clicks. A rough money translation of SEO output, useful for resourcing conversations but not for P&L accounting.
Google Analytics 4 (GA4)
Event-based analytics measuring what visitors do after they arrive. Pair it with Search Console to connect rankings to engagement and conversions instead of optimizing positions blindly.
Google Search Console (GSC)
The free official view of how Google sees a site: impressions, clicks, positions, indexation, and issues. Audits join its demand data to crawl findings before prioritizing anything.
Impression
One appearance of a page or link in results or AI answers. Impressions without clicks diagnose snippets and intent fit; falling impressions diagnose demand or visibility loss.
Click
A visit from a result or citation. Clicks are the reality check on rankings: positions that never convert are research inputs, not assets.