What is Conversion Rate?
Visitors completing a goal divided by total visitors. The metric that turns traffic into money; intent-matched pages convert multiples higher than mismatched ones at equal volume.
Related terms
Transactional Intent
Queries ready to act: buy, sign up, download. Serve with product fit, proof, pricing clarity, and one primary call to action.
Attribution
Assigning conversion credit across touchpoints. SEO often assists early and gets undervalued by last-click models, so compare assisted and data-driven views before judging the channel.
Engagement Rate
The share of sessions with meaningful interaction (time, scroll, events, conversions). GA4’s headline quality metric replacing bounce rate for most analysis.
Google Search Console (GSC)
The free official view of how Google sees a site: impressions, clicks, positions, indexation, and issues. Audits join its demand data to crawl findings before prioritizing anything.
Google Analytics 4 (GA4)
Event-based analytics measuring what visitors do after they arrive. Pair it with Search Console to connect rankings to engagement and conversions instead of optimizing positions blindly.
Impression
One appearance of a page or link in results or AI answers. Impressions without clicks diagnose snippets and intent fit; falling impressions diagnose demand or visibility loss.