What is Cookieless Tracking?
Measurement without third-party cookies: first-party identifiers, aggregated reporting, and modeled conversions. Built for browsers and regulations that block cross-site tracking, at the cost of individual-level precision.
Related terms
First-Party Data
Behavioral and account data collected directly from your own product and site with user consent. It survives cookie deprecation and platform shifts, which is why owned telemetry beats rented audience segments.
Consent Mode
A tracking setup that adjusts data collection to each visitor consent choice: full measurement when granted, modeled or aggregate-only when declined. Preserves partial signal legally instead of choosing all-or-nothing tracking.
Attribution
Assigning conversion credit across touchpoints. SEO often assists early and gets undervalued by last-click models, so compare assisted and data-driven views before judging the channel.
Autocapture
Automatic collection of clicks, pageviews, and form interactions without per-element instrumentation. Fast to start but noisy: retroactive data comes with vague names and mystery events that explicit tracking would have labeled.
Explicit Events
Hand-defined tracking calls placed at meaningful product moments: signup completed, checkout started, invite sent. Explicit events cost engineering time upfront and pay back in clean names and trustworthy funnels.
Event Taxonomy
The naming contract for analytics: object-action conventions, required properties, and ownership per event. Taxonomies prevent the analytics swamp where three teams log the same signup three different ways.