What is Digital PR?
Earning editorial coverage and links with newsworthy data, tools, or stories. Citation hubs and original research are the repeatable assets behind most successful campaigns.
Related terms
Linkable Asset
A page worth referencing: original data, free tool, definitive guide, or reference hub. Assets earn while you sleep; outreach without an asset is just asking for favors.
Link Bait
Content designed to attract links on merit: data studies, free tools, definitive guides. The asset does the outreach work passively for years after launch.
Off-Page SEO
Everything that builds a site’s reputation elsewhere: backlinks, mentions, reviews, and digital PR. Off-page signals validate what on-page content claims about expertise.
Referring Domain
A unique site linking to you. Domain diversity matters more than raw link counts: 100 links from one site look like one relationship, not 100 votes.
Link Equity
The ranking value passed through a link, shaped by the source’s authority, relevance, and number of outbound links. Internal links distribute equity; external links earn it.
PageRank
Google’s original link-graph algorithm scoring pages by the quantity and quality of inbound links. Still conceptually alive inside modern systems, even though the public score is long dead.