What is Off-Page SEO?
Everything that builds a site’s reputation elsewhere: backlinks, mentions, reviews, and digital PR. Off-page signals validate what on-page content claims about expertise.
Related terms
Backlink
A link from another site to yours, still the strongest authority signal at page level. One relevant editorial link beats dozens of low-quality ones, and aged links decay as sources disappear.
Referring Domain
A unique site linking to you. Domain diversity matters more than raw link counts: 100 links from one site look like one relationship, not 100 votes.
Digital PR
Earning editorial coverage and links with newsworthy data, tools, or stories. Citation hubs and original research are the repeatable assets behind most successful campaigns.
Link Equity
The ranking value passed through a link, shaped by the source’s authority, relevance, and number of outbound links. Internal links distribute equity; external links earn it.
PageRank
Google’s original link-graph algorithm scoring pages by the quantity and quality of inbound links. Still conceptually alive inside modern systems, even though the public score is long dead.
Dofollow Link
A normal link passing ranking signals (the default when no rel attribute says otherwise). Editorial dofollow links from relevant pages are the unit of link building.