What is Featured Snippet?
The excerpted answer box above organic results ("position zero"). Definitions, steps, and tables in answer-first format are the most snippet-eligible structures.
Related terms
Position Zero
Shorthand for owning the featured snippet or answer box above position one. Valuable for visibility and voice answers, but zero-click behavior means it does not always convert to visits.
People Also Ask (PAA)
Expandable related-question boxes revealing how Google decomposes a topic. PAA questions are a free brief: answer each one in a dedicated section or FAQ.
Answer-First Writing
Answer-first writing puts the direct answer in the first 40–60 words, then expands with evidence and steps. It serves featured snippets, AI extraction, and impatient readers with the same structure.
On-Page SEO
Optimizing individual pages: titles, headings, content depth, internal links, images, and schema. On-page work decides relevance once technical SEO has made the page reachable.
Title Tag
The clickable headline in search results and the strongest on-page relevance signal. Google rewrites most titles, so clarity and completeness beat rigid length rules.
Meta Description
The optional summary that can become the result snippet. Absence is not a penalty and Google rewrites most descriptions, so prioritize valuable pages where controlled wording earns clicks.