What is Position Zero?
Shorthand for owning the featured snippet or answer box above position one. Valuable for visibility and voice answers, but zero-click behavior means it does not always convert to visits.
Related terms
Featured Snippet
The excerpted answer box above organic results ("position zero"). Definitions, steps, and tables in answer-first format are the most snippet-eligible structures.
Zero-Click Search
A search that ends without a click to any website, because the answer appears directly on the results page or inside an AI summary. Zero-click behavior pushes measurement beyond clicks toward mentions and citations.
AI Overviews
Google’s AI-generated summaries at the top of some results pages. They synthesize multiple sources and link to them, which can reduce clicks to publishers even when a page ranks well organically.
Keyword Research
Finding the queries your audience actually types and mapping them to pages worth building. Teams that always do it report strong content results far more often than teams that skip it.
Informational Intent
Queries seeking to learn: guides, definitions, how-tos. Serve with complete explanations, examples, and next-step links rather than sales copy.
Transactional Intent
Queries ready to act: buy, sign up, download. Serve with product fit, proof, pricing clarity, and one primary call to action.