What is Generative Engine Optimization (GEO)?
Generative Engine Optimization improves how often a brand or page is cited inside AI-generated answers. It combines classic SEO (crawlability, relevance) with quotability: clear facts, named entities, sources, and machine-readable structure.
Related terms
Answer Engine Optimization (AEO)
Answer Engine Optimization is the practice of structuring pages so answer engines and AI assistants can extract, trust, and quote them: a direct definition up top, scannable steps, quotable facts, and FAQ or Article schema behind them.
Share of Voice (AI)
Your brand’s visibility across AI answers for a set of tracked prompts: how often you appear or are cited relative to competitors. Tracked by sampling the same prompts repeatedly over time.
Citation Share
The share of AI-answer citations in a topic that point to your pages versus competitors. It is the GEO analogue of share of voice: who gets quoted when the model answers money queries.
AI Overviews
Google’s AI-generated summaries at the top of some results pages. They synthesize multiple sources and link to them, which can reduce clicks to publishers even when a page ranks well organically.
Zero-Click Search
A search that ends without a click to any website, because the answer appears directly on the results page or inside an AI summary. Zero-click behavior pushes measurement beyond clicks toward mentions and citations.
Citation Readiness
How easily an AI answer can find, extract, and cite a page: direct definitions, self-contained paragraphs, named entities, published dates, author bylines, sources, and clean semantic HTML with matching schema.