What is Share of Voice (AI)?
Your brand’s visibility across AI answers for a set of tracked prompts: how often you appear or are cited relative to competitors. Tracked by sampling the same prompts repeatedly over time.
Related terms
Citation Share
The share of AI-answer citations in a topic that point to your pages versus competitors. It is the GEO analogue of share of voice: who gets quoted when the model answers money queries.
Prompt Visibility Tracking
Repeatedly asking tracked prompts and recording whether and how a brand is mentioned or cited. The GEO equivalent of rank tracking, built for answers instead of ten blue links.
Organic Share of Voice
Visibility across a tracked keyword set relative to competitors, usually from clicks or weighted positions. The classic counterpart to AI share of voice for ten-blue-links measurement.
Answer Engine Optimization (AEO)
Answer Engine Optimization is the practice of structuring pages so answer engines and AI assistants can extract, trust, and quote them: a direct definition up top, scannable steps, quotable facts, and FAQ or Article schema behind them.
Generative Engine Optimization (GEO)
Generative Engine Optimization improves how often a brand or page is cited inside AI-generated answers. It combines classic SEO (crawlability, relevance) with quotability: clear facts, named entities, sources, and machine-readable structure.
AI Overviews
Google’s AI-generated summaries at the top of some results pages. They synthesize multiple sources and link to them, which can reduce clicks to publishers even when a page ranks well organically.