What is LLM SERP?
The answer surface of an AI assistant: the set of claims, citations, and links a model returns for a prompt. Optimizing for the LLM SERP means optimizing passages and entities, not just positions.
Related terms
Prompt Visibility Tracking
Repeatedly asking tracked prompts and recording whether and how a brand is mentioned or cited. The GEO equivalent of rank tracking, built for answers instead of ten blue links.
Citation Share
The share of AI-answer citations in a topic that point to your pages versus competitors. It is the GEO analogue of share of voice: who gets quoted when the model answers money queries.
SERP
The search engine results page: rankings, features, ads, and AI answers competing for the click. Every keyword strategy starts by looking at the SERP it wants to join.
Answer Engine Optimization (AEO)
Answer Engine Optimization is the practice of structuring pages so answer engines and AI assistants can extract, trust, and quote them: a direct definition up top, scannable steps, quotable facts, and FAQ or Article schema behind them.
Generative Engine Optimization (GEO)
Generative Engine Optimization improves how often a brand or page is cited inside AI-generated answers. It combines classic SEO (crawlability, relevance) with quotability: clear facts, named entities, sources, and machine-readable structure.
AI Overviews
Google’s AI-generated summaries at the top of some results pages. They synthesize multiple sources and link to them, which can reduce clicks to publishers even when a page ranks well organically.