What is Local Pack?
The three-business map block atop local results. Pack membership runs on proximity plus profile strength, so track it separately from organic positions.
Related terms
Map Pack
The map-anchored business block in local results, synonymous with the local pack. Same optimization surface: profile completeness, reviews, proximity, and behavioral signals.
Local Rank Tracking
Measuring positions per searcher location via grid or coordinate tracking. Local results change block by block, so single-point rank checks mislead.
Google Business Profile (GBP)
The free listing controlling how a business appears in Maps and local results: hours, categories, photos, reviews, posts. Complete and active profiles outrank neglected ones.
NAP Consistency
Matching Name, Address, and Phone data across listings, citations, and the site. Inconsistencies confuse entity resolution and suppress local confidence.
Local Citation
A directory or web mention of business name, address, and phone. Core citations on major platforms establish existence; niche directories add relevance per vertical.
Geo-Modifier
A location word added to a query ("plumber austin"). Location pages and profiles must mirror the modifiers searchers actually use, not internal district names.