What is NAP Consistency?
Matching Name, Address, and Phone data across listings, citations, and the site. Inconsistencies confuse entity resolution and suppress local confidence.
Related terms
Local Citation
A directory or web mention of business name, address, and phone. Core citations on major platforms establish existence; niche directories add relevance per vertical.
Google Business Profile (GBP)
The free listing controlling how a business appears in Maps and local results: hours, categories, photos, reviews, posts. Complete and active profiles outrank neglected ones.
Entity Optimization
Writing so engines resolve which real-world things (people, products, places) a page is about: consistent names, disambiguating context, sameAs links, and schema. Entities are how modern retrieval thinks.
Local Pack
The three-business map block atop local results. Pack membership runs on proximity plus profile strength, so track it separately from organic positions.
Geo-Modifier
A location word added to a query ("plumber austin"). Location pages and profiles must mirror the modifiers searchers actually use, not internal district names.
Near Me Search
Queries resolved by the searcher’s location rather than named places. Mobile proximity dominates, so service-area accuracy and reviews outweigh keyword density.