What is PerplexityBot?
The crawler behind Perplexity’s answer engine, fetching cited sources for its responses. Being fetchable by it is a precondition for being quoted in Perplexity answers.
Related terms
AI Crawler
A bot that fetches web content to train models or ground live answers, distinct from search-index crawlers. Examples include GPTBot, ClaudeBot, PerplexityBot, and Common Crawl’s CCBot.
Citation Share
The share of AI-answer citations in a topic that point to your pages versus competitors. It is the GEO analogue of share of voice: who gets quoted when the model answers money queries.
Grounding Source
A page an AI answer actually retrieved and based claims on. Becoming a grounding source requires being crawlable, topically relevant, and quotable at the passage level.
Answer Engine Optimization (AEO)
Answer Engine Optimization is the practice of structuring pages so answer engines and AI assistants can extract, trust, and quote them: a direct definition up top, scannable steps, quotable facts, and FAQ or Article schema behind them.
Generative Engine Optimization (GEO)
Generative Engine Optimization improves how often a brand or page is cited inside AI-generated answers. It combines classic SEO (crawlability, relevance) with quotability: clear facts, named entities, sources, and machine-readable structure.
AI Overviews
Google’s AI-generated summaries at the top of some results pages. They synthesize multiple sources and link to them, which can reduce clicks to publishers even when a page ranks well organically.