What is SERP Feature?
Non-classic result elements: snippets, PAA boxes, image packs, local packs, AI answers. Features change click math per keyword, so targets must account for what else occupies the page.
Related terms
Featured Snippet
The excerpted answer box above organic results ("position zero"). Definitions, steps, and tables in answer-first format are the most snippet-eligible structures.
People Also Ask (PAA)
Expandable related-question boxes revealing how Google decomposes a topic. PAA questions are a free brief: answer each one in a dedicated section or FAQ.
Zero-Click Search
A search that ends without a click to any website, because the answer appears directly on the results page or inside an AI summary. Zero-click behavior pushes measurement beyond clicks toward mentions and citations.
Keyword Research
Finding the queries your audience actually types and mapping them to pages worth building. Teams that always do it report strong content results far more often than teams that skip it.
Informational Intent
Queries seeking to learn: guides, definitions, how-tos. Serve with complete explanations, examples, and next-step links rather than sales copy.
Transactional Intent
Queries ready to act: buy, sign up, download. Serve with product fit, proof, pricing clarity, and one primary call to action.