What is Link Reclamation?
Recovering links you already earned: fixing 404 targets, claiming unlinked mentions, correcting misspellings. The highest-ROI link work because the editorial decision already happened.
Related terms
Unlinked Brand Mention
A mention of your brand without a hyperlink. In classic SEO it is a reclamation opportunity; in AI search it is also visibility, since assistants cite and repeat familiar names.
404 Error
The standard "not found" response for dead URLs. Expected in small numbers after content removal; a spike means broken internal links or a bad migration map.
Broken Link Building
Finding dead outbound links on relevant pages and offering your live resource as a replacement. High success rate because you solve the webmaster’s problem first.
Off-Page SEO
Everything that builds a site’s reputation elsewhere: backlinks, mentions, reviews, and digital PR. Off-page signals validate what on-page content claims about expertise.
Referring Domain
A unique site linking to you. Domain diversity matters more than raw link counts: 100 links from one site look like one relationship, not 100 votes.
Link Equity
The ranking value passed through a link, shaped by the source’s authority, relevance, and number of outbound links. Internal links distribute equity; external links earn it.