What is Broken Link Building?
Finding dead outbound links on relevant pages and offering your live resource as a replacement. High success rate because you solve the webmaster’s problem first.
Related terms
Link Reclamation
Recovering links you already earned: fixing 404 targets, claiming unlinked mentions, correcting misspellings. The highest-ROI link work because the editorial decision already happened.
Skyscraper Technique
Find heavily-linked content, publish something definitively better, then ask linkers to reconsider. Works when "better" means genuinely more complete or current, not longer.
Outreach
Asking publishers, linkers, or journalists to cover or link your asset. Converts at low rates unless the asset genuinely improves their page, which is why asset quality precedes outreach volume.
Off-Page SEO
Everything that builds a site’s reputation elsewhere: backlinks, mentions, reviews, and digital PR. Off-page signals validate what on-page content claims about expertise.
Referring Domain
A unique site linking to you. Domain diversity matters more than raw link counts: 100 links from one site look like one relationship, not 100 votes.
Link Equity
The ranking value passed through a link, shaped by the source’s authority, relevance, and number of outbound links. Internal links distribute equity; external links earn it.