What is Outreach?
Asking publishers, linkers, or journalists to cover or link your asset. Converts at low rates unless the asset genuinely improves their page, which is why asset quality precedes outreach volume.
Related terms
Digital PR
Earning editorial coverage and links with newsworthy data, tools, or stories. Citation hubs and original research are the repeatable assets behind most successful campaigns.
Broken Link Building
Finding dead outbound links on relevant pages and offering your live resource as a replacement. High success rate because you solve the webmaster’s problem first.
Link Insertion
Adding your link to an existing published page (niche edits). Legitimate when the page genuinely needs the resource; a paid-link risk when money changes hands quietly.
Off-Page SEO
Everything that builds a site’s reputation elsewhere: backlinks, mentions, reviews, and digital PR. Off-page signals validate what on-page content claims about expertise.
Referring Domain
A unique site linking to you. Domain diversity matters more than raw link counts: 100 links from one site look like one relationship, not 100 votes.
Link Equity
The ranking value passed through a link, shaped by the source’s authority, relevance, and number of outbound links. Internal links distribute equity; external links earn it.