What is Editorial Link?
A link a publisher adds voluntarily because the target improves their content. The gold standard of link building and the only kind that compounds without ongoing payment.
Related terms
Digital PR
Earning editorial coverage and links with newsworthy data, tools, or stories. Citation hubs and original research are the repeatable assets behind most successful campaigns.
Linkable Asset
A page worth referencing: original data, free tool, definitive guide, or reference hub. Assets earn while you sleep; outreach without an asset is just asking for favors.
Guest Posting
Writing for other publications to reach audiences and earn links. Legitimate as expertise sharing; scaled keyword-rich guest posts read as link schemes.
Off-Page SEO
Everything that builds a site’s reputation elsewhere: backlinks, mentions, reviews, and digital PR. Off-page signals validate what on-page content claims about expertise.
Referring Domain
A unique site linking to you. Domain diversity matters more than raw link counts: 100 links from one site look like one relationship, not 100 votes.
Link Equity
The ranking value passed through a link, shaped by the source’s authority, relevance, and number of outbound links. Internal links distribute equity; external links earn it.