What is Guest Posting?
Writing for other publications to reach audiences and earn links. Legitimate as expertise sharing; scaled keyword-rich guest posts read as link schemes.
Related terms
Editorial Link
A link a publisher adds voluntarily because the target improves their content. The gold standard of link building and the only kind that compounds without ongoing payment.
Link Insertion
Adding your link to an existing published page (niche edits). Legitimate when the page genuinely needs the resource; a paid-link risk when money changes hands quietly.
Digital PR
Earning editorial coverage and links with newsworthy data, tools, or stories. Citation hubs and original research are the repeatable assets behind most successful campaigns.
Off-Page SEO
Everything that builds a site’s reputation elsewhere: backlinks, mentions, reviews, and digital PR. Off-page signals validate what on-page content claims about expertise.
Referring Domain
A unique site linking to you. Domain diversity matters more than raw link counts: 100 links from one site look like one relationship, not 100 votes.
Link Equity
The ranking value passed through a link, shaped by the source’s authority, relevance, and number of outbound links. Internal links distribute equity; external links earn it.