What is GBP Category?
The primary and secondary classifications of a business profile. The primary category is the strongest relevance lever in the profile; choose what you are, not what you wish to rank for.
Related terms
Google Business Profile (GBP)
The free listing controlling how a business appears in Maps and local results: hours, categories, photos, reviews, posts. Complete and active profiles outrank neglected ones.
Local Search Intent
Queries with an implicit or explicit location need: "near me", geo-modifiers, or services consumed locally. Serve with locations, hours, availability, and proof of proximity.
Multi-Location SEO
Managing many profiles and location pages under one brand: governance, bulk verification, review workflows, and unique per-location proof at scale.
Local Pack
The three-business map block atop local results. Pack membership runs on proximity plus profile strength, so track it separately from organic positions.
NAP Consistency
Matching Name, Address, and Phone data across listings, citations, and the site. Inconsistencies confuse entity resolution and suppress local confidence.
Local Citation
A directory or web mention of business name, address, and phone. Core citations on major platforms establish existence; niche directories add relevance per vertical.