What is Multi-Location SEO?
Managing many profiles and location pages under one brand: governance, bulk verification, review workflows, and unique per-location proof at scale.
Related terms
Local Landing Page
A dedicated page per served location with unique proof: staff, photos, local reviews, area specifics. Template-swapped city pages with no local substance are doorway pages.
GBP Category
The primary and secondary classifications of a business profile. The primary category is the strongest relevance lever in the profile; choose what you are, not what you wish to rank for.
Store Locator
The find-a-location experience linking searchers to the right branch page. Each location needs its own crawlable URL with unique details, not a single map widget.
Google Business Profile (GBP)
The free listing controlling how a business appears in Maps and local results: hours, categories, photos, reviews, posts. Complete and active profiles outrank neglected ones.
Local Pack
The three-business map block atop local results. Pack membership runs on proximity plus profile strength, so track it separately from organic positions.
NAP Consistency
Matching Name, Address, and Phone data across listings, citations, and the site. Inconsistencies confuse entity resolution and suppress local confidence.