What is Store Locator?
The find-a-location experience linking searchers to the right branch page. Each location needs its own crawlable URL with unique details, not a single map widget.
Related terms
Local Landing Page
A dedicated page per served location with unique proof: staff, photos, local reviews, area specifics. Template-swapped city pages with no local substance are doorway pages.
Multi-Location SEO
Managing many profiles and location pages under one brand: governance, bulk verification, review workflows, and unique per-location proof at scale.
Service Area Business
A business serving customers at their locations without a storefront (plumbers, tutors). Hide the address, define service areas precisely, and lean on reviews and location pages.
Google Business Profile (GBP)
The free listing controlling how a business appears in Maps and local results: hours, categories, photos, reviews, posts. Complete and active profiles outrank neglected ones.
Local Pack
The three-business map block atop local results. Pack membership runs on proximity plus profile strength, so track it separately from organic positions.
NAP Consistency
Matching Name, Address, and Phone data across listings, citations, and the site. Inconsistencies confuse entity resolution and suppress local confidence.