What is Local Link Building?
Links from neighborhood sources: chambers, sponsors, local press, partners. A handful of genuinely local links outweigh national links for pack relevance.
Related terms
Local Citation
A directory or web mention of business name, address, and phone. Core citations on major platforms establish existence; niche directories add relevance per vertical.
Digital PR
Earning editorial coverage and links with newsworthy data, tools, or stories. Citation hubs and original research are the repeatable assets behind most successful campaigns.
Linkable Asset
A page worth referencing: original data, free tool, definitive guide, or reference hub. Assets earn while you sleep; outreach without an asset is just asking for favors.
Google Business Profile (GBP)
The free listing controlling how a business appears in Maps and local results: hours, categories, photos, reviews, posts. Complete and active profiles outrank neglected ones.
Local Pack
The three-business map block atop local results. Pack membership runs on proximity plus profile strength, so track it separately from organic positions.
NAP Consistency
Matching Name, Address, and Phone data across listings, citations, and the site. Inconsistencies confuse entity resolution and suppress local confidence.