What is Review Schema?
Structured data for visible on-page reviews. Google restricts review stars for self-serving pages, so mark up genuine third-party-reviewable entities and keep policies in mind.
Related terms
Review Signal
Rating volume, velocity, recency, and owner responses as local ranking and conversion input. A steady stream of answered reviews beats a stale perfect score.
Schema Markup
Structured-data vocabulary (schema.org) describing page entities so engines can disambiguate them. JSON-LD is the preferred format; markup must mirror visible content.
Site Reputation Abuse
Publishing third-party content (coupons, payday loans, unrelated affiliates) to exploit a reputable domain’s rankings. A policy violation regardless of disclosure quality.
Google Business Profile (GBP)
The free listing controlling how a business appears in Maps and local results: hours, categories, photos, reviews, posts. Complete and active profiles outrank neglected ones.
Local Pack
The three-business map block atop local results. Pack membership runs on proximity plus profile strength, so track it separately from organic positions.
NAP Consistency
Matching Name, Address, and Phone data across listings, citations, and the site. Inconsistencies confuse entity resolution and suppress local confidence.