What is Site Reputation Abuse?
Publishing third-party content (coupons, payday loans, unrelated affiliates) to exploit a reputable domain’s rankings. A policy violation regardless of disclosure quality.
Related terms
Manual Action
A human reviewer penalty suppressing a site or pages until fixed and reconsidered. Check the Search Console report first whenever traffic collapses overnight without an update correlation.
Review Schema
Structured data for visible on-page reviews. Google restricts review stars for self-serving pages, so mark up genuine third-party-reviewable entities and keep policies in mind.
Scaled Content Abuse
Mass-producing low-value pages (often AI-generated) to chase queries without genuine effort or oversight. A spam policy category: scale invites scrutiny, and thin pages fail selection regardless of volume.
Google Business Profile (GBP)
The free listing controlling how a business appears in Maps and local results: hours, categories, photos, reviews, posts. Complete and active profiles outrank neglected ones.
Local Pack
The three-business map block atop local results. Pack membership runs on proximity plus profile strength, so track it separately from organic positions.
NAP Consistency
Matching Name, Address, and Phone data across listings, citations, and the site. Inconsistencies confuse entity resolution and suppress local confidence.